Mamiriro ekutengeserana kwekunze kwemarambi ekunze uye kuongororwa kwedata remusika

Mukutengeserana kwepasi rose kwemidziyo yekunze, marambi ekunze ave chikamu chakakosha chemusika wekutengeserana kwekunze nekuda kwekushanda kwawo uye kudiwa kwawo.

Chekutanga:Ruzivo rwekukura kwemusika wepasi rose uye kukura kwawo

Sekureva kweGlobal Market Monitor, musika wepasi rose wemwenje yemusoro unotarisirwa kusvika $147.97 miriyoni panosvika gore ra2025, zvichiratidza kukura kukuru kwemusika zvichienzaniswa nenhamba dzakapfuura. Kukura kwegore negore kwecompound annual growth rate (CAGR) kunotarisirwa kuramba kuri pa4.85% kubva muna 2025 kusvika 2030, zvichipfuura kukura kwepakati peindasitiri yemidziyo yekunze ye3.5%. Kukura uku kunoratidza kudiwa kwemwenje yemusoro sechigadzirwa chinogara kwenguva refu chevatengi.

Chepiri:Kupatsanurwa kwedata remusika wedunhu

1. Hukuru hwemari inowanikwa uye chiyero chayo

2. Kusiyana kwekukura kwenharaunda

Nzvimbo dziri kukura zvakanyanya: Dunhu reAsia-Pacific riri kutungamira mukukura, nekukura kunofungidzirwa kwegore negore kwe12.3% muna 2025, pakati pazvo musika wekuSoutheast Asia ndiwo unowedzera kuwedzera kukuru —— Kukura kwegore negore kwehuwandu hwevanhu vanofamba munzvimbo iyi i15%, zvichikonzera kukura kwegore negore kwemagetsi emusoro ne18%.

Nzvimbo dzakagadzikana dzekukura: Mwero wekukura kwemisika yeNorth America neEurope wakagadzikana, inova 5.2% uye 4.9% zvichiteerana, asi nekuda kwehuwandu hukuru, vachiri ivo vanowana mari yekutengeserana nedzimwe nyika; pakati pavo, musika mumwe chete weUnited States unotora 83% yemari yese inowanikwa kuNorth America, uye Germany neFrance pamwe chete zvinotora 61% yemari yese inowanikwa kuEurope.

Chetatu:Kuongororwa kwedata rezvinhu zvinopesvedzera kutengeserana kwekunze

1. Mari yekutengeserana nemitemo uye yekutevedzera mitemo

Kukanganiswa kwemutero wemutero wemutero: Dzimwe nyika dzinoisa mutero wemutero we5%-15% pamagetsi emotokari anotengeswa kunze kwenyika

2. Kuyerwa kwenjodzi yekutsinhana kwemari

Semuenzaniso, mwero wekutsinhana weUSD/CNY, mwero wekutsinhana we2024-2025 unosvika 6.8-7.3.

3. Kuchinja-chinja kwemitengo yezvinhu zvinotengeswa

Zvinhu zvakakosha: Muna 2025, kuchinja-chinja kwemitengo yezvinhu zve lithium battery kuchasvika 18%, zvichikonzera kuchinja-chinja kwe4.5% -5.4% mumutengo weyuniti yemarambi emusoro;

Mutengo wekutakura zvinhu: Mutengo wekutumira zvinhu pasi rose muna 2025 uchadzikira ne12% zvichienzaniswa negore ra2024, asi uchiri pamusoro ne35% pane wegore ra2020.

Chechina:Ruzivo rwemikana yemusika

1. Nzvimbo inowedzera yemusika uri kusimukira

Musika weCentral neEastern Europe: Kudiwa kwemari yekunze inopinzwa mwenje kunotarisirwa kukura ne14% muna 2025, misika yePoland neHungary ichikura ne16% pagore uye ichida zvigadzirwa zvinodhura zvishoma (US$15-30 payuniti imwe neimwe)

Musika wekuSoutheast Asia: Mwero wekukura kwegore negore wekutengesa mwenje yemagetsi e-commerce channel inoyambuka miganhu i25%. Mapuratifomu eLazada neShopee anotarisirwa kudarika $80 miriyoni muGMV yemwenje yemagetsi panosvika 2025, pakati payo mwenje wemagetsi usingapindi mvura (IP65 zvichikwira) unoumba 67%.

2. Mafambiro eruzivo rwezvinhu zvitsva pakugadzira chigadzirwa

Zvinodiwa pakushanda: Marambi emusoro ane kudzima kwechiedza kwakangwara (light sensing) anotarisirwa kuve ne38% yekutengesa kwepasi rose muna 2025, zvichikwira ne22 muzana kubva muna 2020; marambi emusoro anotsigira kuchaja nekukurumidza kweType-C achaita kuti kugamuchirwa kwemusika kukwire kubva pa45% muna 2022 kusvika pa78% panosvika 2025.

Muchidimbu, kunyange hazvo musika wekunze wemwenje wekunze ukatarisana nematambudziko akawanda, data rinoratidza mukana wekukura kukuru. Makambani anotarisana nekutengeserana kunze kwenyika anofanira kukoshesa misika iri kubuda senge Southeast Asia neCentral neEastern Europe, achitarisa zvigadzirwa zvinoshanda zvakanyanya. Nekushandisa nzira dzekudzivirira mari uye kugadzira network dzakasiyana-siyana dzekutengesa, makambani anogona kuderedza njodzi dzinobva pakuchinja kwemari uye kusagadzikana kwemitengo, nokudaro achichengetedza kukura kwakasimba.